Many Instagram marketing services offer followers in bulk. These are usually fake accounts (ghost accounts) that are created only to follow other Instagrammers. They produce no content, usually provide no engagement, and will never convert into fans or customers. (This differs from automation services like Gold Nitro, where we simulate human Instagram activity to provide organic growth.)
Despite the drawbacks of buying bulk followers, people still do it. Their followers increase by 1000 or 10000 overnight.
A bigger problem is that these followers are shed rapidly over time. Instagram aggressively deletes fake accounts, as we saw with the September Purge. The providers of the fake accounts eventually hit the 7k following cap and stop following you. What’s worse, if you’re on a subscription service for fake accounts, canceling can cause them to remove those followers as quickly as they appeared.
Here’s an example from one account that bought bulk followers twice but was not using Gold Nitro. You can see the spikes when they purchased hundreds of followers, then the giant cliff when they were lost overnight.
Below is another example, where the account bought 10,000 fake accounts over the course of a few days, only to see half of them gone a couple weeks later.
For the majority of Gold Nitro users who are not buying fake followers, they can gradually but consistently increase their followers over time.