Marketing trends can be a useful tool for your brand whether you’re big or small. Knowing what your audiences are doing and what they like will help with your advertising endeavors which can lead to explosive growth for your business.
As of 2018 Instagram has reached over 1 billion users which can mean two things for your brand:
- If you play your cards right you can scale as Instagram scales
- Keeping up with trends will put give you a distinct advantage over your competitors
2019 is a new year with plenty of potential for growth if you have the right strategies in place. Staying ahead of the curve by watching for new marketing trends on Instagram will give you the edge you need to crush conversions and grow your page exponentially.
Instagram Trends to watch for in 2019
If you want to grow your presence on Instagram it’s important to watch for the latest trends to develop effective marketing strategies. Let’s take a look at 6 marketing trends all Instagram marketers should watch for in 2019 and beyond.
Shopping on Instagram
Amazon may be the massive online conglomerate everyone thinks of whenever someone mentions e-commerce, but that doesn’t mean there isn’t enough room for Instagram to claim a piece of that pie. Shopping on Instagram is a trend that’s slowly gaining popularity with many brands opening up online storefronts to sell their goods and services.
Why is shopping on Instagram becoming such a major trend? It’s likely because setting up an online storefront on Instagram is fast, easy, and allows businesses to position their goods and services on a platform known for its high engagement.
It also doesn’t hurt that Instagram is extremely user friendly. A user merely needs to tap on a product sticker in your story or product tag in a post and they’ll automatically be taken to a product description page where they’ll be presented with the following information:
- The price of the product
- The product description
- An image of the product
- A link that takes them to your website where the product can be purchased
2019 will likely be a year where we will see a massive spike in online storefronts on Instagram. If you have products to sell this is a trend you don’t want to ignore.
Platforms such as YouTube have proven the effectiveness of influencer marketing. Business partnerships between brands and influencers often prove to be highly profitable for both parties – the influencer is paid to allow access to their followers, and the business can potentially make a massive profit as a result. It’s a win-win for everyone involved.
Businesses heavily involved in influencer marketing in 2018 often sent influencers on extravagant vacations as a way to spread brand awareness. It proved to be an effective strategy. The influencer would go on the trip, post about their experience, and act as a brand ambassador to their audiences.
The aforementioned strategy, as well as many others that target influencers, will likely see a significant upward trend in popularity in 2019 due to its effectiveness in 2018.
Targeting your competitor’s followers
Targeting your competitor’s followers to swell your own following has been an effective strategy for a couple years now, but it’s still a trend to watch for in 2019. The concept is simple – there’s a good chance your competitor is posting content similar to yours which means their followers should have a general interest in what you’re posting.
Targeting your competitor’s followers will ensure you build an audience that’s genuinely interested in what your business has to offer. The trick is differentiating yourself enough from your competitors to entice their followers to follow you (no one is interested in following a copycat profile).
If you’re looking to improve your growth on Instagram, Gold Nitro’s account targeting tool should get the job done quickly with little effort on your part.
Instagram Story Ads
Instagram stories has been a popular feature on the platform since its inception in August of 2016. Instagram stories allow users to post videos, gifs, and pictures that vanish after 24 hours, much like Snapchat.
With so many users enjoying this feature, marketers can place themselves in a great position by taking advantage of story ads.
Instagram story ads are unique and impactful because they allow brands to insert their ads between the sections of a story a user is watching. The beauty of this form of advertising is that it’s vertical and full-screen, giving marketers ample real estate to flex their creativity.
Akin to Facebook ads, Instagram Story ads has many options for targeting by providing features and analytics such as brand awareness, hyper targeting, video views and more. This means if you tweak your ad just right it will appear in front of a relevant audience, allowing your ads to look and feel organic.
As a marketer, identifying the products your customers are interested in and delivering it in a format they approve of is a great way to increase your conversion rates. In other words, Instagram stories can be very powerful if utilized correctly.
What does all of this mean for the general Instagram user? It means they’ll see highly targeted ads on a more frequent basis. This is a trend that has already reared its head in 2019. The brands that harness the power of Instagram story ads will be able to take advantage of this new trend and potentially boost their conversions by leaps and bounds.
The rise of micro-brands
If you’re a micro-brand who can’t exactly play in the “big leagues” at your current stage of development don’t worry, you can still succeed. You don’t need an army of devotional fans to guarantee your success, a small following is all you need to gain traction and start gaining momentum.
Smaller brands have realized that Instagram dominates when it comes to engagement. As such, many micro-brands have flocked to Instagram in droves. Don’t be surprised if ads from small no name companies become the norm in 2019.
Local businesses taking advantage of “Instagram Moments.”
While some businesses target big-name influencers with generous gifts and vacations for the sake of exposure, others focus on targeting everyday users by encouraging them to take high-quality photos they can post to their Instagram.
Local businesses such as coffee shops and lounges who seek exposure have started a trend where they create a unique atmosphere in their business (such as hanging up unique artwork or setting up comfortable seating arrangements) in the hopes of encouraging customers to take pictures they can post to their Instagram.
This is a strategy where everyone wins – the business gets exposure for free while the user gets to create content for their Instagram feed. It’s a trend to watch for in 2019.
Let’s not forget that Instagram hasn’t been around as long as some of the other social media juggernauts out there such as Facebook and Twitter meaning it still has room to grow, making it the perfect platform to watch for trends in 2019 and beyond.
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