Remember that time you posted a photo (you thought was “amazing”) and were disappointed at the number of low impressions you received? Shockingly, you see under your stats and noticed that none of your usual hashtags seemed to be generating traffic to your post and worse…your feed impressions were significantly lower than your other recent posts. At some point in a user’s Instagram lifespan, everyone falls victim to the ever-changing Instagram algorithms.
That’s right — Instagram (and other social channels) — have the power to decide which content is “impression friendly” and which content is not. Whether your photos stopped ranking for your favorite hashtags or you suddenly lose the ability to follow more accounts, social media gurus spend endless hours trying to decipher the latest workarounds to barriers Instagram and other social media platforms often place on its fellow users. Even though changes in Instagram algorithms can be a hassle, it is important to learn and work alongside them in order to continue to succeed on the platform.
The good news is that most social networks are open about their updates and what they prioritize in terms of algorithms. For example, Facebook wants to drive meaningful communications to the platform while Instagram tends to show your content to groups of people that have a history engaging with similar content, such as fitness, quotes, travel, etc.
Now that we have briefly discussed social media algorithms, let’s take a closer look at each platform and start learning the secrets to decoding 2019 algorithms…
Like many other social media channels (like Facebook and Twitter), Instagram algorithms likes to put your content to the test. This means, your post will be shown to a smaller group first. Moreover, Instagram gives preferential treatment to content categories. For example, if a user posts a traveling photo and you (the follower) have a history of liking/commenting/viewing other traveling photos, the post will likely show higher on your feed than someone who has a low history of engagement in this category. This keeps content relevant and interesting in a user’s feed.
Crush 2019 Instagram Algorithms By:
- Keep including relevant hashtags — make sure you include hashtags in your post to help your content be discovered on the explore pages. Pro tip: be specific with your hashtags, make sure they are relevant to the content you are posting and research competition/traffic for each hashtag. Example — if you are running a bookstagram and post a photo of a book, focus on hashtags that have to do with the book or reading in general and avoid unrelated tags.
- Post consistently — at least several times a week — and stay relevant. The more your followers view and engage with your posts, the more your photos will continue to appear first on their newsfeed! Posting consistently makes you credible in the eyes of Instagram algorithms. Neat, right? Pro tip: if you take an “Instagram break” you may have a hard time racking up impressions once you return. Avoid this lack of impressions by posting daily to your Instagram account.
- Engagement is key — the more you engage with your followers, such as liking and commenting, the higher view and engagement rates you will drive to your profile. Pro tip: engage with people that have posted similar content to yours, this will have them fall into the same content category, making it easier for your posts to rank for them in the future. With automated engagement services, like Gold Nitro, you can seamlessly increase engagement by targeting relevant hashtags and potential followers in the same content category.
The key to succeeding in 2019’s Instagram algorithms is consistently. The more you post and engage with your followers, the more they will view your content and engage back. It’s also important to stay relevant with hashtags and the type of content you post and your follower base.
Now that we have uncovered the mysteries that surround Instagram algorithms, let’s dive into another popular platform — Facebook. As you may already know, Facebook prioritizes relationships and interactions between friends and family.
You have probably noticed that your facebook feed is constantly filled with content your friends have engaged with, like funny memes your best friend liked or a family photo your mom tagged you in. The bottom line with Facebook: if your content is creating conversations and reactions within your own profile (or a company’s), it will boost your ranking even higher on your friends/followers’ feeds. Unfortunately, if you “ask” your individuals to like/comment on your content, it can negatively affect the algorithm and mark it down.
Crush 2019 Facebook Algorithms By:
- Keep your links to a min — Facebook prefers native content instead of links that will redirect a user to another site. Pro tip: try to only post content that leads to your own site when necessary and avoid adding links unless they are 100% essential to the post.
- Make sure your page looks credible — if you are running a brand/company page on Facebook be sure to it looks legit by filling out all the information sections (about, contact info, etc.) and posting on a regular basis.
- Be conscious on your content — since Facebook strives to provide meaningful conversation between people, share relatable content that has the ability to spark conversations within your community.
The key to succeeding in 2019’s Facebook algorithms is content. The better and more thought-provoking content you produce and the more people engage with your content and the better it will rank on Facebook…and don’t forget to create native content and avoid using links excessively!
If you are an avid Twitter user, you know that your Twitter feed consists of three sections: ranked tweets that are both recent and relevant, “in case you missed it” tweets, and the remaining tweets in reverse chronological order. Some users may choose to remove the best tweets feature and opt for only reverse-chronological order in their feed.
Crush 2019 Twitter Algorithms By:
- Timing is everything — schedule your tweets for a time when your followers are online and your tweets will be viewed more frequently. This will help you gain engagement quickly, boosting your score and displaying your tweets to more of your followers.
- Engagement is key — if you engage — like, comment, retweet — with a user, it will boost your own content on their profiles. Engaging also give you more credibility in the eyes of Twitter, positively affecting the algorithm!
- Be human — Twitter appreciates users that take the time to frequently post and engage with their followers. Keep in mind, having broken links and posting every minute may get you flagged!
The key to succeeding in 2019’s Twitter algorithms is value. If Twitter believes the content you are providing is adding value to their community, it will improve your algorithm score and boost your content. Remember — like, comment, tweet, and retweet!
Building Your Audience
Social media networks are placing a high importance on building a sense of community, sharing powerful knowledge, and forming real connections between its users. In recent years, there is a steady shift happening from purely building a fanbase for promotional usage to creating and harnessing a community. In times like these, it is important to post consistently and continue engaging with your followers (and potential followers) to keep your online community thriving. If you lead a busy life and need a little extra help with your accounts, consider using a third-party service to help your schedule your posts and engage with your following. Gold Nitro helps people and companies save time and resources by engaging with followers and helping to gain new ones automatically. Join thousands of businesses that rely on Gold Nitro by signing up for a 14-day free trial here.
With high engagement you are set to succeed in the game of social media algorithms in 2019! Social media networks set up these algorithms to continue to improve the experience of its users and it is best to roll with the punches and have a friendly relationship with algorithm changes than to ignore the inevitable transformations.