What you can learn from Instagram studies and how you can apply it to growing your brand

Everyone wants to grow their Instagram page and increase engagement. One of the best ways to do that is to analyze case studies and learn from the research of others, so you can formulate a well thought out plan to take your Instagram to the next level.

Let’s take a look at 8 powerful tips for Instagram marketing so you can explode the growth of your page and grow your brand.


1. Conversions and growth are driven by user-generated content


It turns out that utilizing user-generated content is a great way to boost engagement on your Instagram page. 250 brands across nine industries were studied by L2, and it was found that user-generated content had a positive effect on engagement. Generally, consumers who encounter user-generated content are 4.5% more likely to convert into a customer. Consumers who interact with the content are 9.6% likely to convert into a customer.


If you’re looking to improve your conversion rates, try to focus on a strategy that involves user-generated content.


2. Consistency is far more important than frequency when it comes to posting


If you’re the type of person who wonders how often you should be posting on Instagram, then this is the stat for you. According to a study performed by Tailwind who analyzed more than 100,000 Instagram posts, engagement (in the form of likes and follows) increases dramatically the more you post. It was also found that accounts that posted at least seven times on a weekly basis had more engagement than accounts who posted less than seven times a week.


You should post often, but never sacrifice quality for quantity. If your audience isn’t used to seeing you post several times a day, just stick to your regular posting schedule. With that being said, try to shoot for 7 posts a week minimum.



3. Location tags and hashtags drive major engagement


If you’re an avid Instagram user, then you know hashtags reign supreme. Using hashtags along with location tags make your posts more discoverable thus increasing overall engagement on your page.

A study by Simply Measured found that 88% of posts from the top 100 global brands in 2014 used at least one hashtag. The study also revealed that location tags received on average 29% more engagement while posts with single hashtags saw an increase of 13% in engagement.


The course you should take is clear. Expand your reach by using location tags and hashtags. This will increase engagement on your posts and make your page more discoverable.


4. There’s no singular “best” time to post on Instagram


A variety of studies were conducted on the “best” time to post on Instagram. CoSchedule, Lifewire, and SumAll came up with a range of results during the study. Some found that posting between 2 PM and 5 PM was the “best” time. Others believed the optimal time was between 5 PM and 6 PM.


The conflicting data in this study demonstrates that you’ll need to develop your own posting schedule through trial and error. If posting around breakfast time doesn’t net you much engagement, try noon or lunchtime. That’s when people are checking their social media anyways. With enough trial and error, you’ll create a solid posting schedule.


5. Instagram has a young audience that enjoys content that’s relevant, useful and creative


As of December of 2016, the vast majority of Instagram users in the United States fall between the ages of 25 to 35 years old. This accounts for 25.2% of Instagram users in the United States. Following right behind are the users who are 18 – 24 years old, which accounts for 20.6%.


If your target audience falls into the above age brackets than you need to redouble your efforts on Instagram to boost your reach and build your ideal audience.



6. The length of captions has no effect on engagement


As a general rule of thumb, you should keep your Instagram captions short, but sweet. The 138 to 150-character range seems to be the sweet spot to get the best engagement, according to Sprout Social. This seems like sage advice, especially when you consider the fact that Instagram only displays three lines of a caption before cutting off the rest behind the “more” button.


Despite the above findings, there has been no real evidence that caption length has anything to do with engagement. Therefore, as you think about your Instagram strategy play around with the length of your captions to see what drives the most engagement. Also, don’t be afraid to use a long caption that exceeds 150 characters if you really have something to say.


7. The more you interact, the more followers you will gain  


It turns out that engagement with brands is significantly higher on Instagram than other social media platforms – 84 times higher than Twitter, 54 times higher than Pinterest, and 10 times higher than Facebook.


With Instagram being such a hive of activity, you need to make a habit of interacting with your audience. Interaction shows you care about the people following you and you’ll significantly increase your chances of gaining more likes and followers.

If you’re looking to improve interaction with your Instagram audience give Gold Nitro a try. It’s a simple and safe way to improve interaction and get real followers.

8. Videos are slowly overtaking images as a post preference

If there’s any social media platform that proves the above statistic to be true, it’s Facebook. A simple scroll down your Facebook feed will reveal a medley of video content. When it comes to Instagram, however, images still reign supreme. With that being said, News Whip reveals that videos may overtake pictures in terms of popularity on Instagram.


Nothing is set in stone meaning there’s no confirmation that videos will take the place of images in terms of popularity on Instagram. Experiment with your audience and see how they react to videos vs. images. The results should help to inform you what type of content you should focus on in the future.

Boosting your Instagram one post at a time

Reading and analyzing studies can significantly help you to grow your Instagram account if you know what to look for. There’s plenty of information to soak up. Just remember that growing a social media page varies for everyone.

What may work for someone else may not work for you, so always be willing to experiment to find the most effective strategies for your online campaigns.

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