Your Step-By-Step Guide to Tackling Instagram as a Business

You have probably heard all the buzz about Instagram, including popular catch phrases like “do it from the gram” or “instagood”. It seems like everybody, from grandparents to youngsters, have now joined this era of filters, hashtags, and influencers. For those of you just getting started on Instagram, joining the Instagram game may still seem daunting, especially for a business. Well, not to worry, because getting started with Instagram for your business is as easy as pie.


If you are ready to dive into the wonderful world of Instagram for your business, follow the simple steps below:

Create a profile — First things first, head over to your app store and download the Instagram app. Once you have successfully downloaded this app on your smartphone, you can continue by creating a profile. The profile set-up will consist of choosing a profile photo, writing down a quick and informative bio, and providing contact information.

A few pro tips to keep in mind:

a) Make sure your profile picture fits in the circular outline Instagram provides — profile photos are small so include a prominent mark without text.

b) Edit your profile by clicking on the “Edit Profile” button. Here you can include a short bio that describes your business.

c) In the same “Edit Profile” section, you will find an option to share your website and contact information.

Once you have completed a, b, and c, you can officially start using your brand-new Instagram business account!


Set up your first post — Start showing off your savvy business to the world by posting your first photo or video on Instagram! To get started, click on the “+” icon on the bottom of the screen – this will prompt you to choose a recent photo/video from your library. Additionally, you can snap a new photo/video if you tap on the “photo” or “video” sections on the bottom of your screen.

A few pro tips to keep in mind:

a) Once you have selected your photo, you can play around with cropping and angles by clicking on the “< > “ icon on the lower left.

b) Can’t decide which photo to post? You can now post up to 10 photos by using Instagram’s carousel feature by clicking on “select multiple”.

Make your post Insta-ready — You have now chosen your media and are almost ready to publish your first post.

You can perfect your post by:

a) Adding a pre-made filter to your photo or editing the media using the brightness, contrast, and orientation tools.

b) Writing a catchy caption, tagging other accounts using the @ tool, and including popular hashtags.

You are now ready to press *share* and post your very-first Instagram!


Give Instagram stories a try — Have you noticed the pinkish circle around some users’ profile photo? This indicates that a user has recently shared an Instagram story. With over 250 million posts a day, Instagram stories keep growing in popularity. This new, unique platform allows users to post real-time content that disappears within 24 hours. If you are a business account with over 10,000 followers, you can add links to your posts, directing potential customers to your designated landing pages.

To post an Instagram story, simply swipe left from your feed and snap a quick photo/video (or choose from existing media). Just like your traditional posts, you can customize these stories by adding hashtags, location stickers, text, and more! Instagram stories is a handy tool when sharing news, offering discounts, or hosting an Instagram takeover.

Convert to a business account — Once you start getting the hang of Instagram, it’s time to consider converting to a business account. Having a business account allows you to share additional information – like a “email” or “call” button – on your profile and access additional analytics. If you are looking to reach a wider audience, you will need a business account to sponsor your posts.

Switching to a business account is easy. First visit your profile and click on the gear icon. Second, click on the “switch to business” button. Third, associate your Instagram account with an existing Facebook page (or be prompted to create one). Fourth, update your contact information.

Get access to powerful data using Instagram Insights — No need to purchase a complex, third-party tracker to get insights into your Instagram activity. Instagram Insights, a built-in analytics system, gives you access to key metrics, such as follower growth, optimal follower activity times, demographics, and top-performing posts and stories. To view Instagram Insights go to your profile and click on the chart icon on the top right-hand corner.


Engaging with others is the secret sauce – It’s no secret that engaging with others on Instagram leads to a higher rate of likes, comments, and follows on your account. This tried-and-true method has been used by companies for years. Once you interact with another account on Instagram, that user receives a notification, which usually prompts them to visit your account and engage with your content. This not only boosts your visibility, but also gets your brand in front of potential customers.

The thing is – engaging with others takes time and manpower. Most business owners have limited time and little funds to hire someone to be constantly engaging. How do these businesses manage to garner success on the Instagram platform without spending hours engaging?

*Drumroll* introducing Gold Nitro, an Instagram automation platform that engages with other users on your behalf. This easy and effective service makes it easy for businesses to gain new followers and increase their brand exposure without wasting valuable time or money.

After following these seven simple steps, you are on your way to becoming an Instagram guru! Need a little extra help increasing your following and getting your business content in front of the right people? Sign up for a free trial of Gold Nitro.